The simple truth is that with one exception, every link in the value chain must be profitable or the entire chain breaks. Bookstores are breaking and are taking the entire chain along with it. Amazon’s hands are outstretched to receive the new customers, to play its dominant role in the new ecosystem. The one exception? Authors. Most authors don’t now and have never been able to live on the proceeds of their work. A few do, and do so spectacularly. That spectacle draws authors in: it’s not the prospect of a good and interesting job but the chance to win the lottery that makes a writer out of a normal human being.
Read the article at...http://scholarlykitchen.sspnet.org/2013/08/12/an-industry-pining-for-bookstores/